6 Social Media App Ideas To Grow Your Business

The global social media ecosystem is constantly evolving and growing. Social media leaders like Facebook, WhatsApp, and Instagram have over a combined 3.6 billion active users across the globe. Now, social media platforms, due to their massive user base, have also opened new opportunities for businesses to grow. These platforms have allowed companies to reach […]

The Advantages of Event Marketing

Whether large scale or small scale, many businesses want to market their services or products to a larger number of consumers to achieve maximum profit scales. With the help of event marketing, companies have a chance to push their brands to success. Event marketing involves a lot of things, including brand exposure. What Event Marketing […]

How To Keep An Audience Engaged During Virtual Company Events

With most company events going virtual in the era of Covid-19, keeping your audience engaged has never been more challenging. People tuning in from home have more distractions that can tear their attention away from your event. Fortunately, there are several strategies you can rely on to boost audience engagement. The team at Purple Patch, […]

The Metaverse: What It Is and How to Market Your Brand in It

Introduction Imagine entering a world where the lines between digital and physical media are blurred, allowing your brand to engage with customers in a setting where the only constraints are your imagination. Greetings from the metaverse, a new frontier in consumer engagement that is quickly taking the lead. The global metaverse revenue opportunity is expected […]

The Importance of Business Communication: 7 Reasons You Should Know

Whether its occurrence is within the organization, i.e., between employees or with customers and stakeholders, business communication can be that one factor that literally makes or breaks the outcome of the conversation. Surely, all employees in a business communicate with each other, but what really matters is its efficiency and effectiveness. Therefore, leaders and their […]

10 Tips for Hiring a Web3 Community Manager for an NFT Collection

Hiring a community manager for your Non-Fungible Token (NFT) project in the decentralized web3 space is a crucial step towards building a thriving and engaged community. Why? It’s this person or group of people that can share your vision at scale, and recruit new users to your platform that can ultimately make or break your […]