How to Leverage Social Media to Position a Brand Effectively

If there’s one thing you can be certain of today’s consumers is that everyone uses social media. Although social media is nothing new, it is still another world for many businesses. However, if companies realize the importance of social media, they can leverage its power to position their brand effectively. Brand positioning may not be […]

Social Media on Autopilot: How SaaS Makes Your Life Easier

Social media has become an essential part of our lives, and businesses are no exception. It is an incredibly powerful tool for reaching out to potential customers, building brand awareness, and establishing authority in your industry. However, managing multiple social media accounts can be a daunting task, especially when you have other business operations to […]

What Does It Take To Be An Expert Content Strategist? Building Out the Optimum Social Media Calendar

70% of marketers invest in content marketing because of the high return on investment (ROI). Marketing without a well-thought-out strategy will produce poor results. As more companies realize this, content strategists are becoming more and more important. It’s no surprise that the position is one of the most in-demand right now. But what exactly does […]

Social networks and their possibilities for business

4.70 billion people around the world now use social media which makes up half of the world’s population. These jaw-dropping stats show us how many people have moved onto a digital platform. Everything around us has been digitalized whether social interactions, events, or businesses. Social media has become an indispensable tool for businesses, offering a […]

Building Your Social Media Marketing Strategy for 2022

There are so many businesses that don’t have an idea about what should create techniques for social media marketing. Some firms are giving the responsibility to the junior and young generation staff because they have ideas about social media. Every firm related to social media like igmods is required to operate the business thoughtfully and […]

Look at the Engagement Rate of an Influencer, Not Just Their Follower Count

If you ask yourself the characteristics that make someone an influencer, the very first thing you’ll probably imagine is that they have lots of people following them on social networks. It’s not necessarily wrong, but that’s not the only thing that makes someone an influencer these days, either. Nowadays, social media influencers have to keep […]

Why Social Media Will Continue to Reign in 2021

Social media has come a long way. It’s everywhere. It’s inevitable. It’s powerful, and it’s here to stay. Everyone has witnessed brands shift to online in 2020, and it will continue to grow into a powerful marketing strategy every business should utilize this year. Considering that around 3.8 billion people–about half of the world’s population, […]