Service Marketing vs. Product Marketing: Key Differences and Strategies

In marketing, there is no easy one-size-fits-all solution. Different products need different strategies to maximise conversions. For example, there is a difference between marketing an iPhone and marketing insurance. So whether you sell products, services, or both, in this article, we set out the difference with the aim of helping you market your business better…Let’s […]

How Startups are Using Embedded Marketing Techniques Instead of Building Large Internal Marketing Departments

Marketing is a daunting task for every startup since many people are skeptical about purchasing new products. This makes it an expensive investment that takes up a huge share of resources, and many startups barely have enough resources set aside for it. Creating a department dedicated to marketing alone makes it much more expensive. Without […]

Magento Enterprise Pricing – How Much Should a Magento Store Cost?

Magento has had a lasting impact on the e-commerce landscape like no other system. Thanks to a wide range of marketing functionalities, an open source code base and a boundless, active community, the system experienced rapid global distribution in its early years. Let’s discuss the factors behind determining Magento pricing and costs. Licence costs of […]

Discovering the Best Tools with Toolcano: A Comprehensive Review

Struggling with finding the best suitable tools for your upcoming business? Staying competitive requires a carefully chosen set of tools. Whether you’re an experienced marketer or a newcomer, the right digital marketing tools are essential. Toolcano.com, created by WeThinkNorth, is here to help you discover the list of tools in this platform for your needs. […]

Asking Facebook Ads Experts: What is Your Most Successful Campaign & What Ad Type Was Used

Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]

How can you win big at Customer Satisfaction with Survicate and HubSpot Integration?

Hubspot is meant for inbound marketing and sales purposes. The software’s sole purpose is to attract the visitors, lead transformation and finally closing the deals. Long gone those days of marketing of contacting or making purchases. The ease with which it provides the tracking and selling of goods has no match. The Survicate is developed […]

A 5-Step Working Guide for Starting a Web Development Business

With everyone moving to the digital space, web developers have many opportunities. Individuals and companies need websites for various reasons. For the latter, websites are an essential marketing tool. Many companies outsource web development instead of hiring a full-time resource. The developers build, create and maintain websites. A study shows that web development is the […]