Running a business is a challenging and stressful task, with never-ending to-do lists, meetings, building new strategies, and multiple roles to juggle. When become an entrepreneur, you get more responsibilities than a business owner. You’re the accountant, manager, content strategist, marketer, and CEO, doing all things possible in your time and domain. This heavy workload […]
AI in marketing is booming, with major companies investing in AI start-ups to enhance processes. Marketers are creatively using AI for precise targeting and content creation. Global AI marketing revenues are expected to jump from $27.4 billion in 2023 to $107.4 billion in 2028. A 2022 survey found that 60% of marketing leaders use AI […]
In the digital age, even companies whose main subject is not technology use the web in all processes, sales, and marketing areas. They use their website or social media to increase their presence on the World Wide Web. They use tools to have a better ranking in this ocean of brands. These tools are Search […]
Social media is a type of electronic media. It makes it highfy to share videos and text. It is through various online websites. It makes it easier to share ideas and data. It refers to a wide range of programs and networks. It enables people to exchange material, communicate online, and create societies. More than […]
Social media has become an essential part of our lives, and businesses are no exception. It is an incredibly powerful tool for reaching out to potential customers, building brand awareness, and establishing authority in your industry. However, managing multiple social media accounts can be a daunting task, especially when you have other business operations to […]
You cannot deny the influence of smartphones on our daily life. From getting directions on a map to finding the best cuisine, every individual is dependent on his/her handheld smart device. However, a smartphone is incomplete without applications. When we talk about mobile applications, Android apps dominate more than 85% market share globally. This phenomenon […]
The convenience of conducting business online has never been greater. In order to live the life they envision for themselves, e-commerce store owners have more independence once their business is up and running. Better work-life balance, autonomy in setting their own hours, and independence from management… There’s no end to this list. What does it […]
Every individual has some social media platform. The new technology has made it easy for customers to buy products or services online. Though many people only go for the online option as it’s quite easy and accessible. But how can this factor affect the business? Most business has turned their stores online. Though you can […]
You might have heard this a gazillion times, but digital marketing is the future. With the way the world is charging towards technological growth, businesses have to adopt digital marketing in order to reach their audience. The world is also fast-paced, which means a company cannot survive on traditional marketing alone. If you are a […]
If you use the right technology, you can significantly simplify your daily entrepreneurial tasks while growing your business. After all, running your own business requires a lot of effort and time. You must accept challenges and solve issues, at the same time effectively managing employees, finances, and routine tasks. Fortunately, in the era of digitalization, […]