What is Single Customer View in Marketing?

Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]

How to Develop and Implement a Successful Lead Generation Strategy?

Creating and implementing a successful lead generation strategy is a must for getting consumer attention, especially in today’s digital world where you are one of many. Creating the right social media and blog posts can help set your brand apart from others – driving visitors to your website through these channels before nurturing them into […]

The Ultimate Guide to Successfully Launching A B2B SEO Campaign

Few marketing methods get as much attention as search engine optimization (SEO). This highly effective method can generate tons of online traffic with comparatively low marketing spend, which is why it’s so appealing to newer or smaller businesses that don’t have enterprise marketing budgets. In an increasingly competitive environment, SEO is a vital tool to […]

Best Practices for Facebook Marketing

Reigning as the largest social media network, Facebook is used widely across the internet. Netizens spend an average of 50 minutes a day on Facebook. It has massive marketing opportunities for businesses looking to boost their reach. At the time, when Facebook applied its latest algorithm, the chances of your published content reach your targeted […]