Colour Psychology in Marketing and Branding

As Wassily Kandinsky once stated, “Colour is a power which directly influences the soul”. This underscores the idea that colour, omnipresent in our visual world, transcends mere aesthetics. It emerges as a dynamic communication tool with the remarkable ability to signal action, influence mood, and even evoke physiological reactions. The scientific exploration of colour psychology, […]

The Art of Creating a Genius Commercial: Insights from Industry Experts

When you’re flipping through channels or scrolling through social media, what makes you stop and pay attention to a commercial? It’s the art of creating a commercial that grabs your attention and keeps it. This art is a blend of creativity, psychology, and strategic marketing techniques. You may think a genius Verizon commercial, for example, […]

What is an Animated Character and its Significance in an Explainer Video?

In this digital era, marketers are coming up with innovative tools to enrich their marketing. Marketers use animated explainer videos to convey their brand’s message more effectively. Animated characters play a vital role in video success and help in storytelling. Create an animated character that will inspire and entertain your audience.Use animated explainer videos to […]