According to scientists, the human eye can see millions of different colors. All of those colors in all of the variations create our world. We use colors to distinguish, to beautify, and to communicate. Each color depicts a meaning and can evoke different emotions. The use of color in advertising is a crucial element. What colors […]
Color is powerful when it comes to print marketing. Although it could be imperceptible to your logical brain,your company’s logos, branding and other offers of print advertisement rely on color as a valuable asset to evoke certain emotions in viewers. Therefore, the power of color is both emotional and practical since almost 93 percent of […]
Do you think leaflets are old-fashioned advertising mediums? Think again! If you imagine this, then you are wrong. Though, this technology-prone era has introduced many changes in the society, but, according to one saying “old is gold”, leaflets are still booming in every nook and corner of the world. Leaflets are an important part of […]
Having a strong brand identity is important for the success of any business in today’s competitive market, but what exactly is a brand identity? What does it entail, and how can you build a strong one for your own company? It’s a complicated concept that many can struggle with, including seasoned business owners. Don’t worry; […]
When you’re flipping through channels or scrolling through social media, what makes you stop and pay attention to a commercial? It’s the art of creating a commercial that grabs your attention and keeps it. This art is a blend of creativity, psychology, and strategic marketing techniques. You may think a genius Verizon commercial, for example, […]
The American dream is still a goal for many people. However, the idea itself has transformed to include one extra thing-owning a business. To work for yourself is a goal of many; yet, knowing where to start is what stops many people from moving forward. The list below you will find a startup checklist that […]
Customer experience and user experience seem very similar at first glance. However, they are fundamentally different concepts. They certainly complement each other but are not interchangeable by any means. Therefore, CX and UX are often confused or mistakenly used synonymously, even by professional UX/UI designers. Today, we will finally put everything together. Let’s dive in. […]