Mobile marketing is a general term that refers to marketing through mobile apps, mobile websites, and mobile ads, or any marketing that takes place on hand-held devices. On the other hand, mobile app marketing is aimed explicitly at app promotion, and most significantly at the interaction with—and retention of—all the users who have installed your […]
In the last few years, Instagram has gained immense popularity among social media enthusiasts, and it currently has 2.35 billion active monthly users, as per the reports of DemandSage. But the interesting fact about Instagram is that the platform is wider than just influencers sharing photos and reels. Today, Instagram has become a crucial platform […]
With the advancement of technology, where information is free and accessible, making yourself known to the world becomes more manageable as long as you know how to navigate and control your social media accounts. Social media is so powerful and valuable today that it can help you promote your brand and the services you offer. […]
As we all know, Scrum is an agile framework where complex problems are tackled quickly with the goal of delivering high-value products. The Scrum team is led by the Scrum Master as a servant-leader. A Scrum Master is someone who makes sure a project team applies Scrum principles successfully. They can support team members, work […]
Hubspot is meant for inbound marketing and sales purposes. The software’s sole purpose is to attract the visitors, lead transformation and finally closing the deals. Long gone those days of marketing of contacting or making purchases. The ease with which it provides the tracking and selling of goods has no match. The Survicate is developed […]
In the past decade, ecommerce has emerged as the uncannily powerful medium to run businesses, generate revenues, and accelerate your growth. The convenience it brings to the table has allowed us to run our ventures without any hassles; the factors like time zones, boundaries, and all the existing differences have become irrelevant. The multidimensional channel […]
Content rules on the internet but not all kinds are used and perceived by every person. The most popular type of content is primarily, video, then written, and the least accessed is audio. The audio had been the primary type of material in the past when radios were prevalent. But the sound isn’t completely dead; […]
Have you ever given thought to what is the one element in marketing which ties up all the content created and promoted for your business? It is Brand Messaging. Brand Messaging is known to be the underlying message or value proposition which is conveyed with aspects like the language or tonality in your content. Brand […]
Experienced internet marketers have to optimise websites for higher conversion. It happens that entrepreneurs employ SEO Companies for online marketing of their products and services, but they get insignificant results. Sometimes, it happens that you get traffic, but calls for leads and sales are very few. The influx of advertising money on SEO will increase […]
Having a content marketing strategy is an integral part of achieving any success online. At least that’s what you’ll hear if you listen to some of the most prominent marketers and influencers online. But why exactly is content marketing so important? The truth is, many businesses don’t have the answer. They know that it’s essential […]