Impact of Digital Transformation on Customer Experience

It appears that every corporation is undergoing a digital transformation these days. However, if you want to know what that means, you won’t get a definite answer because it applies to every company differently.  In simplified terms, the process refers to integrating computer technology into every segment of a business. This new practice fundamentally changes […]

How Customer Data Platforms Ensure Your Marketing Campaigns Convert into Holiday Cheer?

The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]