Unlocking customer intelligence with CRM

Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]

How to Improve Your Business Privacy?

Cybersecurity and protection of confidential data are very important for any business, as hackers have become a lot more sophisticated in their attacking techniques nowadays. New malware and viruses are getting released on the internet every now and then, which is used by cyber criminals to steal confidential data from businesses such as account numbers, […]

How Businesses Can Benefit from Fraud Detection Solutions?

Preventing fraud is one of the biggest concerns that modern businesses have to contend with today. Not only can fraud seriously affect a business’ revenue, it can also negatively affect the business’ reputation among its customers, especially if word of the fraudulent incident gets out. This can result in even more revenue loss. Thankfully, there […]

Retail Insights: 5 Reasons To Monitor and Measure Footfall Data

The COVID-19 pandemic has fundamentally changed the retail sector, an industry already fraught with significant challenges. With consumers taking precautionary measures like social distancing, many retailers are seeing traditional shopping and spending habits waning. And while the crisis hasn’t fully abated, retailers can quickly adapt to the new normal by investing in the right technology. […]

Data Science: Performing a Crucial Role in Data-driven World

The organizations today are getting flooded by humungous amount of data which consists of Customers’ data, feedbacks, money etc. In order to render them in a form which is simple and easy to understand, data science performs a significant role. The field of data science deals with gathering useful and valuable perceptions out of the […]

The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]