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The rise of social media has also permanently altered marketing. Business organizations spend 5% to 12percent in terms of one’s overall sales on advertising, with B2Cs having to spend and over B2Bs. The process of extracting implementable information from large to notify decision-making has been referred to as business intelligence (BI). This is at the […]
Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]
Visual pursuit is an emerging innovation in the fields of Artificial Intelligence and Machine Learning that has the capability to change the way people locate and buy things. Organizations can get closer to the rapid satisfaction that many buyers demand by smoothing out how we search. 62 percent of Millennials prefer visual search to any […]
Artificial intelligence (AI) is invading our ordinary lives; however, it’s now not as scary an idea as people once idea. AI has proven it could make our non-public lives a good deal easier, but it does not stop in our homes. Organizations are continuously arising with new methods to apply AI to engage with clients, […]
Artificial Intelligence used to be far away concept we would see in movies. But the ideas and concepts are more of a reality than you might think. Artificial Intelligence systems and robots are a part of our everyday lives and will continue to be more involved in more aspects of everything we do. Current Everyday […]
Business intelligence generally refers to the specific solutions will amass every type of intricate business data for any firm. But, it also summarize it into reports. All the information which is amassed is mostly intended for a specific purpose. Also, most of this data is used to help the companies make better business decisions. Big […]
Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]
Cybersecurity and protection of confidential data are very important for any business, as hackers have become a lot more sophisticated in their attacking techniques nowadays. New malware and viruses are getting released on the internet every now and then, which is used by cyber criminals to steal confidential data from businesses such as account numbers, […]
Preventing fraud is one of the biggest concerns that modern businesses have to contend with today. Not only can fraud seriously affect a business’ revenue, it can also negatively affect the business’ reputation among its customers, especially if word of the fraudulent incident gets out. This can result in even more revenue loss. Thankfully, there […]