In early human civilization, a brand referred to the distinctive mark given to livestock by their owners. But it’s safe to say branding has changed throughout millennia. A quality brand is now far more than a recognizable logo. It’s an experience. And if you know how to build a positive one, you’ll cultivate faster growth, […]
Starting an online store can be a daunting task, especially for beginners who may not have prior experience in e-commerce. However, with the right guidance and a step-by-step approach, anyone can launch a successful online store. In this article, we will walk you through the process of going from zero to hero in the world […]
Who rings a bell when you hear that sentence? Indeed, if you haven’t been hiding in a cave somewhere, Simon Sinek is the person who rings a bell. Why? In 2009, he promoted the idea of asking the right inquiries that start by posing for what reason. “For what reason are certain individuals and associations […]
Digital branding is a great way to separate your business from the rest. It combines your strengths with your target audience to differentiate you from the competition. By staying ahead of the curve, you will have a better chance of reaching your target audience in new ways. You should also know that there are many […]
Introduction Social media offers many opportunities to businesses, including brand recognition and forging a consumer-brand relationship. If you are using social media to promote your business, you cannot expect to work with only one social media platform. A strategic branding using social media entails juggling multiple social media channels. This is to ensure that you […]
It can be challenging to rebrand your company when your target audience is already familiar with your products and services. Furthermore, changing your image may boost your visibility or harm your current performance. Hence, hiring a brand design agency may be an excellent idea to assist you during your transition. Here are some ways they […]
The last few years have seen businesses strive and focus more on branding-related aspects. This is a significant shift from a stage where the businesses’ products and services were boosted through marketing and advertising. With the coming of the digital age, brands realized that new-age platforms can help give their business an individual personality. They […]
Any company that aims at standing out in their niche market must ensure that they have the best team on board. With the right people for the job, a business can easily maintain perpetual growth and create new avenues for revenue generation. Still, unlike back in the yesteryears, it has become increasingly easy for people […]
One of the most critical aspects of having a coherent vision for your company is by developing the company’s identity in the right way. If you’re a smaller company, then having the resources and budget to devote time to brand design can be difficult. Since most business owners aren’t artists, they need to look into […]
Branding is the marketing practice of using unique images and words to differentiate your product or service from competitors. A good brand will reveal who you even to consumers that have never come across you. It will also help to evoke emotional connections from your employees and loyal customers. Once you create a great brand […]