Mobile marketing is a general term that refers to marketing through mobile apps, mobile websites, and mobile ads, or any marketing that takes place on hand-held devices. On the other hand, mobile app marketing is aimed explicitly at app promotion, and most significantly at the interaction with—and retention of—all the users who have installed your […]
Mobile apps have been evidently emerging as the essential fuel for businesses to keep themselves up and running. Understanding the utility of such mobile apps, getting the right benefits from it could actually mean a complete transformation in the conventional ways of conducting online business. So how could mobile apps be competitively used for mobile […]
According to Inc42, India ranks 111th in the mobile gaming segment in terms of user penetration and 6th in the global mobile gaming market in terms of market size. But, that’s not all. The country boasts of the highest mobile game usage and scores a whopping 2.63 while the global average stands at 2.27. The […]
Introduction It is important to understand how digital marketing can completely change the way you interact with your audience as you delve deeper into the field. The strategies you need to effectively engage with your customers are always changing along with the digital landscape. The growth of mobile marketing is one of the biggest changes […]
Agile development methodology for some years has been synonymous with efficiency, performance, and professionalism in the application or software development process. Agile practices have already made the traditional waterfall development methodology obsolete. Agility here not only refers to the speed of development but an effective approach to preventing errors with concurrent testing and evaluation. Agile […]
WHAT IS IoT The IoT is becoming a more viable topic of discussion both in the workplace and outside of it. It is a concept that not only has the potential to influence how we live but also how we work. There are a lot of complexities about the Internet of things, but I want […]
In marketing, there is no easy one-size-fits-all solution. Different products need different strategies to maximise conversions. For example, there is a difference between marketing an iPhone and marketing insurance. So whether you sell products, services, or both, in this article, we set out the difference with the aim of helping you market your business better…Let’s […]
Since 59% of the global population is looking for products and services online, it is imperative that your company has a strong online presence to stand ahead of competitors. Customized web applications offer greater security, scalability, and features that are basically designed to meet the demands of individual businesses. Custom creation, as opposed to off-the-shelf […]
In the ever-evolving landscape of Mobile App Design, user experience (UX) and user interface (UI) play pivotal roles in the success of an application. As users increasingly demand intuitive and visually appealing interactions, adhering to best practices in UI/UX design becomes paramount. In this guest post, we delve into the essential principles and strategies for […]
Health is wealth and the recent pandemic time has shown us the importance of good health. Thankfully, advancing technology helps us monitor the health condition and schedule an appointment online if there is an issue. Yes, a healthcare mobile app makes it possible. As per the Statista report, the digital health market is expected to […]