Influencer Marketing vs. Content Marketing: Choose the Right One for You

In today’s competitive environment content writing is probably the most cost-effective method to generating brand awareness for you. According to statista.com Content marketing alone is going to generate revenues of $300 billion this year.  Now that we know about its potential one question that bothers us is whether content marketing or influencer marketing are the […]

Role of Digital Marketing for Effective Business Growth

Digital marketing is a new type of advertisement in which most or all of the company’s marketing efforts are performed using digital channels. It allows SEO professionals to maintain a constant two-sided personalized dialogue with each consumer and sell them products and services easily. All companies strive for rapid growth. For this, they develop and […]

Newest Digital Trends That Are Transforming Marketing In 2018

This article takes the deep look on few significant trends of the year that has transformed the marketing. These new trends closely help in showing up the new opportunities to innovate the marketing with new ideas and strategies. No marketing strategy is new, however big data and analytics, automation in marketing, content marketing or Email […]

Ten important facts about Artificial Intelligence in Digital Marketing

Advancements in the artificial intelligence technology have had a noticeable impact on various areas and on the aspects of mankind’s endeavours. Perhaps, artificial intelligence would be the main driving force in the revolution of mankind. Innovative businesses want to seize the opportunity to integrate the applications of artificial intelligence with digital marketing. As this combination […]

Virtual Reality | The Next Thing In Digital Marketing

Virtual reality refers to a technologically generated three dimensional environment where the actual reality is emulated in a manner to make the customer perceive it as real.  This technology makes use of our perception and cognition systems to give us a more enhanced experience of the augmented reality which appears to be real. How does […]

Digital Marketing 2018: What’s Important Between Quantity and Quality?

Ofcourse, digital marketing is not something that you can compare with Mad Men! The decaying carcass of Don Draper definitely seems to be the end of gut-driven marketing era. Moreover, the digital world seems to be always in pair with humongous data streams. Nowadays, you can describe everything by numbers starting from human behavior to […]