Five Localized Paid Social Marketing Tips

Going local is a sure bet for marketers aiming for the greatest online exposure for their products or services. Social media has made localized marketing easy due to location-based targeting on platforms like Facebook, as well as other tools that allow audiences in specific areas see messages tailored especially for them. Paid social media posts […]

How to Increase the Reach of Your Google Local Service Ads

A decade ago, paying for a bold advertisement in the Yellowbook was enough to grab the attention of locals who were hunting for a business in their geographic location. However, times have changed. Nowadays, shoppers turn to their mobile devices, laptops, tablets, and computers to search for local businesses. If your business fails to rank […]

4 College Advertising Mistakes You Want to Avoid

The fall semester is already in full swing but that doesn’t mean it’s too late to grab the attention of students who are holding off on college until the spring semester. It’s time to scatter your school’s social media page with photos of what your current students and alumnus are accomplishing. There’s more to college […]

What Is a Healthcare Advertising Strategy? (And Why Do I Need One?)

Creating an advertising strategy in the medical industry is a different beast. In other industries, your goal is always to broaden your audience by creating a marketing strategy that appeals to a wide group of people. The opposite is true of healthcare advertising. You’re not dealing with a lack of demand – the customers are […]

How can Small Businesses Rank their Website Through Local SEO

Going up the positions and hitting big time requires extensive exertion for neighbourhood entrepreneurs and their creating organizations. Despite the experience, a business person will consistently run over mishaps when maintaining a business without knowing the neighbourhood SEO agenda. They normally accompany the bundle of entering the business world, and truly, nobody has since kept […]