Colour Psychology in Marketing and Branding

As Wassily Kandinsky once stated, “Colour is a power which directly influences the soul”. This underscores the idea that colour, omnipresent in our visual world, transcends mere aesthetics. It emerges as a dynamic communication tool with the remarkable ability to signal action, influence mood, and even evoke physiological reactions. The scientific exploration of colour psychology, […]

The Pros and Cons of Getting a Marketing Doctorate: Is It Really Worth It?

Academics and professionals who desire to become experts in a particular topic might pursue a Ph.D., or doctor of philosophy, as an advanced degree. Depending on a person’s job aspirations, there might be several advantages and disadvantages to pursuing them, just like with all formal schooling. By learning about these program components, you can decide […]

5 Reasons Why UX Should Be a Priority for Digital Marketers in 2022

Digital marketing is a constantly evolving industry. It has gained prominence over the years and will continue to develop in the future. Digital marketing trends and innovations happen all the time, so digital marketers need to stay updated to succeed in this industry. One of the biggest challenges that digital marketers will face in the […]

Marketing & its Relation To Marketing Myopia

The term marketing indicates the technique of drawing the target market’s attention to a certain business’s offerings. The process of marketing encompasses several other techniques such as market research, market analysis, and comprehending the customer’s preferences (Gervase, 2009). Marketing takes into account every facet of a business which includes idea generation, product development, methods of […]

Medical Sensors Market – The Advanced Technology to Chart a Relentless Graph as Medical Applications Soar

Medical sensors help study the essential physiological parameters while notifying the healthcare workers in case of any deviations noted in the vital signs. This helps boost the quality of medical care delivered to the patient by preventing any sort of complication. As a result, demand for a variety of medical sensors has been escalating worldwide, […]

Why it is beneficial to study Masters in International Marketing in 2020?

Master’s in international marketing degree is ideal for students in 2020 who want to develop a global mindset and explore diverse professional management practices. International marketing focuses on improving the performance of businesses by competing in a dynamically changing global market. This degree is designed to expose students to ideas that will help them to […]

How You Can Grow Your Business Using Digital Marketing

As more clients and business purchasers adventure on the web (around 80 percent of customers study their next purchase on the web), associations are starting to investigate how Internet promotion can help their organization to develop inside one more decade and past. By what means can web based promoting help your organization increment its income, […]