The Market Research Guide for Startup Success

Market research is crucial to the success of every business regardless of its size and scope. According to research studies, a major reason for most startup failures is lack of knowledge about consumer needs, suppliers, market trends, competition, product pricing, and marketing. Startups owners are faced with unique business challenges and tough competition from already […]

A Deep Dive into Keyword Research in 2024: A Comprehensive Guide

In this day and age, SEO makes one of the most important marketing venues in existence. You see, according to recent stats, Google performs 99,000 searches each and every second. The chances are that if your future customers are going to discover your brand, they are going to do that by typing relevant keywords into […]

What Does It Take To Be An Expert Content Strategist? Building Out the Optimum Social Media Calendar

70% of marketers invest in content marketing because of the high return on investment (ROI). Marketing without a well-thought-out strategy will produce poor results. As more companies realize this, content strategists are becoming more and more important. It’s no surprise that the position is one of the most in-demand right now. But what exactly does […]

What is the applicant tracking system (ATS)? How does it works

Every new technology adds value and gives a new dimension to the corporates. It’s more about smart work which talks about productivity rather wasting resource on unnecessary tasks. ATS falls under the same category helping recruiters to skip the first line work of checking innumerable applicants. The applicant tracking system (ATS) is nothing but a […]

Web Design Trends that will Dominate in 2022

The field of web design is ever-evolving. New technologies, as well as new trends, emerge on a daily basis. Every year, a few distinct web design trends take hold in the industry. Abstract art compositions, scrolling changes, and three-dimensional hues, for example, dominated the online design area in 2020. Do you know what web design […]