After being sick of being a victim of salespeople and by extension marketers and advertisers, Robert Cialdini penned the book, ‘Influence: The Psychology Of Persuasion.’ Cialdini believed that by writing this book he could educate consumers and buyers in all walks of life on the ways salespeople and marketers are able to persuade them to […]
Often mistaken as easier than the work of a copywriter, the work of a translator is often misconstrued. Many have the opinion that the work of a translator is relatively easy given their ability to translate from one language to another. Nowadays, there are websites that translate content for free and you can hire a […]
Kudos to you. You’ve developed a new product you know everyone needs, and you’re proud of your accomplishments. You’ve put together a Facebook business page, a business plan, and have attracted a small following. Your friends and family think your new product is spectacular, and they’re sure it’s going to be a hit. The problem […]
Many office workers believe that freelance is a much better option than a full-time job. Well, indeed: you have a flexible schedule and everything you need for work is just a laptop and an Internet connection. It doesn’t matter where and when you do your job and these aspects make freelancing really attractive. However, leaving […]