How Artificial Intelligence is Changing Mobile App Development?

Before diving into AI and Mobile App Development, let’s take a look at this timeline. The concept of Artificial Intelligence or Robotics or Machines that can think like human and make decisions like humans goes back to Antiquity and Greek Myths. Who doesn’t know about Mary Shelley’s Frankenstein as well as Karel Čapek’s play R.U.R. […]

The New Decade of Marketing: Focus on Conversion Rate Optimization

Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]