Elevate and Communicate: Strategies for Business Success

Every business needs effective strategies and communication for achieving success and sustainability whether it is a startup or a cooperate, Businesses of all sizes need the elevation communication not just for financial success but also to develop throughout the journey of the business life cycle. It provides a roadmap, outlines, and necessary steps for achieving […]

3 Metrics to Measure Employee’s Performance

Successful companies emphasize timely and regular assessment of employee performance to ensure that the business is meeting its goals. That’s because employee performance is directly linked with the productivity of a business, in terms of both revenue and profits. However, some businesses have a difficult time identifying the right performance KPIs to measure their employees’ […]

Top B2B Social Media Strategies That’ll Turn Your Startup into a Social King

Contrary to popular belief, social media can be a highly effective marketing channel for B2B businesses. With the right strategies, they too can get results and be successful on social media. Companies like IBM, Google, and Hubspot are living proof of this. They have done such a great job of sharing engaging content that grows […]

Mastering Software Onboarding: A Comprehensive Guide for Businesses

Implementing new software in a business can be transformative, but its success hinges significantly on how well employees are onboarded onto the new platforms. Software onboarding is not merely a one-time event; it’s a crucial process that sets the tone for how smoothly employees adapt to and leverage the capabilities of the new software. In […]

Use of Artificial Intelligence in Business Communication

AI in marketing is booming, with major companies investing in AI start-ups to enhance processes. Marketers are creatively using AI for precise targeting and content creation. Global AI marketing revenues are expected to jump from $27.4 billion in 2023 to $107.4 billion in 2028. A 2022 survey found that 60% of marketing leaders use AI […]