Despite the rise of digital media, a TV commercial is still an effective marketing medium. According to a Nielsen study, Americans aged 18 and above spend at least four and a half hours watching TV. The time they spend on TV is higher than the three hours used on smartphones. But not every TV commercial appeals […]
In the digital era, people have easy access to everything and anything they need. They have a lot of options to choose from, whether it is a product or service. As a business owner or marketer, your task is to make the customer pick your brand out of all the available options. They won’t choose […]
When you’re flipping through channels or scrolling through social media, what makes you stop and pay attention to a commercial? It’s the art of creating a commercial that grabs your attention and keeps it. This art is a blend of creativity, psychology, and strategic marketing techniques. You may think a genius Verizon commercial, for example, […]
Every individual has some social media platform. The new technology has made it easy for customers to buy products or services online. Though many people only go for the online option as it’s quite easy and accessible. But how can this factor affect the business? Most business has turned their stores online. Though you can […]
Advertising is a way to transfer a message about your product, service,idea, or political platform to a broad audience. There isa multitude of possible ads channels ranging from traditional print ads, through television and radio advertisements to modern digital platforms. All these ways have one thing in common; they are paid presentation that has a […]