Importance of Social Commerce for Business

Facebook pages promoting fancy handmade products, Instagram ads that introduce you to authentic organic farms or even the most high-end brands offering discounts via their official handles; all of them share one thing in common: the smartest use of social media. Platforms that were originally created for better networking are now doubling up as modern […]

How SMEs Can Utilize E-commerce to Become More Competitive?

Most small and medium enterprises (SMEs) are resorting to e-commerce as a way of modernizing their operations and expanding their market outreach while minimizing the operations costs. The internet, especially the use of social media, has helped SMEs to fight competition from multinational companies that have huge financial resources at their disposal to withstand stiff […]

A New Way to Lead a Business: Unveiling Headless Commerce

In the technology advanced epoch, the businesses have multiple platforms that stretches across numerous devices to reach their customers. Undoubtedly, the multifaceted digital avenues are an opportunity for businesses to reach potential buyers easily and flexibly. However, this contributed to make the customer journey more complex. With the current ongoing explosion in the volume of […]