Digital marketing is a fast-paced, dynamic landscape, with personalization emerging as the defining touchstone for success. As companies strive to craft more tailored, high-impact campaigns, a thorough understanding of their audience becomes crucial. Salesforce Marketing Cloud comes to the rescue with its comprehensive suite of tools, among which Audience Builder and Contact Builder hold paramount […]
If you’re a small business owner, you know that the most important thing you can do for your company is to grow it. But what does growth even look like? How do you achieve it? And how do you know if your business is growing at all? It’s easy to get lost in your daily […]
Technological advancement has enabled customers to become digital-savvy. This has prompted companies to adjust their customer relations strategies to meet their increasing needs and concerns. Today, a customer-centric model of business operations that caters to the customer’s every need throughout the interaction is the need of the hour. Customer relationships need to be carefully managed […]
Cross platform app development is a wise decision to avoid missing a huge chunk of customer that uses another mobile operating system. As per the report by SensorTower, the number of iOS apps would rise to 5 million by 2020. This gigantic number suggests the success of Apple apps but it is noteworthy to mention […]
Let’s be honest; a startup business hardly has sufficient amount to promote their services and products. On the other hand, wish to advertise their business throughout the globe. In short, it doesn’t have much resources and support to publicize what their business is all about. With this reason, many startups won’t be able to compete […]
React Native, a popular open-source framework developed by Facebook is widely used to build mobile applications for both Android and iOS platforms. The framework’s efficiency lies in its ability to leverage native components, providing a near-native user experience. However, as with any technology, ensuring optimal performance for React Native apps is crucial. Performance directly impacts […]
Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]
Big Data Unleashed! Today, everybody understands that they won’t be able to embark on a transformational journey without taking advantage of Big Data’s benefits. This huge step forward has given businesses access to incredibly nuanced data sets, allowing market executives to create ideas that are better than ever before tailored to their consumers’ needs. But, […]
Netflix operates on the subscription based business framework. It follows a model where the TV, movie and series freaks are offered with on-demand streaming services against definite subscription plans. Over the years, Netflix has managed to become a streaming giant and it’s majorly responsible for the escalating addiction to series all around the world. Netflix […]
Have you ever given thought to what is the one element in marketing which ties up all the content created and promoted for your business? It is Brand Messaging. Brand Messaging is known to be the underlying message or value proposition which is conveyed with aspects like the language or tonality in your content. Brand […]