Globally, mobile device usage has exploded in the past few decades. Statista ‘s prediction shows that smartphone users in 2040 will exceed 1.5 billion. It is easy to imagine the mobile testing challenges the backend team will face in the future. The demand for mobile apps has increased worldwide due to the explosion of mobile […]
The field of artificial intelligence has attracted creativity from all over the world and promised to have seemingly no insights over the years. From self-driving cars to personalized scene directions, artificial intelligence is making a difference in our daily lives and has been changing things for a long time. But the higher the AI, the […]
Introduction: In today’s digital landscape, search engine optimization (SEO) plays a pivotal role in driving online visibility and attracting potential customers. As technology evolves, voice search has emerged as a game-changer, revolutionizing the way people interact with search engines. For local businesses, harnessing the power of voice search is crucial for effective local SEO. In […]
Introduction Social media offers many opportunities to businesses, including brand recognition and forging a consumer-brand relationship. If you are using social media to promote your business, you cannot expect to work with only one social media platform. A strategic branding using social media entails juggling multiple social media channels. This is to ensure that you […]
Visual Content, one of the most popular methods used for marketing campaigns. We all know that “picture worth a thousand words” so it’s crystal clear that visual content impacts more on customers compared to text-based content. It is one of the best ways to attract more customers and engage more audiences. Customers do prefer visual […]
Ever thought of changing the ERP of your organization and upgrading to something new and better? These monumental changes can be intimidating for any business irrespective of their scale or industry, which is why it is often seen that businesses choose to stay put as it is their safest bet. However, we also need to […]
The emergence of Covid-19 has broadened the spectrum of on-demand food delivery apps. Once considered a luxury, food home delivery has now entered mainstream. Almost everybody with access to the internet and a smartphone have ordered food online by using a food delivery app. Food delivery apps like DoorDash have stepped up their operations due […]
The SaaS industry’s rapid development entails changes in customers’ behavior. People prefer trying a product to talking with a salesperson or visiting long demos. In other words, the sales-led strategy common for the high-touch customer engagement model becomes a bit outdated giving way to the product-led growth approach. Why does a sales-led strategy die out? […]
Customer experience and user experience seem very similar at first glance. However, they are fundamentally different concepts. They certainly complement each other but are not interchangeable by any means. Therefore, CX and UX are often confused or mistakenly used synonymously, even by professional UX/UI designers. Today, we will finally put everything together. Let’s dive in. […]
As a medium to large sized company, you’ll need to use a punchout to improve the efficiency of your business. What is a punchout though? Which system should you choose? What are the benefits? Many companies have questions about how to set up and ecommerce punchout system and which system will work for them. If […]