Starbucks is one of the most popular coffee shops globally. It wouldn’t be wrong if we say that the brand is the leader in the coffee industry and it’s all because of the marketing strategy that the company has used for growing the business. With its 20000+ coffee shops in over 60 countries, this shop […]
Keeping your customers happy is vital to your business’ success. No matter what size your company is, most of your revenue will come from returning customers. If you want your clients to come back, it’s crucial to keep them satisfied. The question is, how do you improve their experiences online? Go Where Your Customers Are […]
No business owner starts his or her business with the hope of making losses. Everyone always wants the patronage of customers. Achieving this is not a walk in the park. Not knowing the how-to, has made many business starters get discouraged and eventually have their dreams cut short. If you want your business to have […]
Introduction Customers are the true asset of every organization. According to you, what is the top requirement for maintaining a healthy relationship with them? The answer may cover a range of options. It includes satisfying their needs, problem resolving nature, shows a positive attitude, and the list goes on. In this unending list, connectivity is […]
It appears that every corporation is undergoing a digital transformation these days. However, if you want to know what that means, you won’t get a definite answer because it applies to every company differently. In simplified terms, the process refers to integrating computer technology into every segment of a business. This new practice fundamentally changes […]
Building brand loyalty and establishing a base of customers that come back for products or services over and over again is what skyrockets businesses to success. The best way to keep customers coming back is to know what they want. Understanding the customer experience gives you insight as a business into their specific needs. When […]
A content strategy should enable you to demonstrate who you are and what you stand for, giving you the opportunity to own a position in the mind of a customer. As the ability to write, shoot and share is now available to all, the world of content is exploding, and it is important to set […]
Introduction Omni channel is a sales approach that seeks in providing customers with a shopping experience that is seamless depending on whether they do shop online from a mobile device or desktop, mortar store, or in a brick. When developing a strategy of marketing, one needs to meet customer expectations and providing the highest level […]
If there is anything that the modern business leader fears in this social media driven world, it’s the possibility of receiving negative reviews on social media and other relevant platforms. Quite simply, a negative review can make or break your business, especially if you’re operating solely in the digital realm. Accumulate enough negative reviews without […]
If you are a young college graduate, who wants to start a professional career, there is one significant problem you may encounter. This is a lack of working experience. As you know, employers give preference to those candidates, who already have experience, leaving talented people like you out of eyeshot. Don’t worry, there are ways […]