Colour Psychology in Marketing and Branding

As Wassily Kandinsky once stated, “Colour is a power which directly influences the soul”. This underscores the idea that colour, omnipresent in our visual world, transcends mere aesthetics. It emerges as a dynamic communication tool with the remarkable ability to signal action, influence mood, and even evoke physiological reactions. The scientific exploration of colour psychology, […]

The Benefits and Limitations of AI in Amazon Product Listing Optimization

Selling products on Amazon can be highly competitive and challenging for its sellers, with millions of products listed. As a result, Amazon product listing optimization has become increasingly important for businesses looking to succeed and stand out. However, this can be a daunting task for an eCommerce seller with multiple product listings to take care […]