Big Data in Marketing 101: Why it’s Important

When talking about carving out a place in a competitive business landscape these days, it’s impossible not to go into detail about big data and its impact on the way modern marketers operate. The transformational effect big data has on sales and marketing is enormous, so much so that it’s now considered an invaluable tool […]

Looking Back at the Brief History of Cloud Computing

Cloud computing is currently one of the more popular IT technologies with businesses today.According to a 2018 survey done by RightScale, 96 percent of businesses reported that they are indeed utilizing cloud solutions in their operations.This includes using cloud backup services to lessen or minimize operations downtime in case of natural disasters or data server […]