How can a small business and D2C startups reach out to influencers?

Social media has transformed the way businesses market. It has brought about the influencer marketing trend, where brands work with famous internet personalities to promote their products or services. It’s a strategy that can give businesses the highest visibility by tapping into these influencers’ audiences. Influencer marketing requires a lot of work before even starting […]

Key Tools for Reporting in Business Intelligence

Data is an essential aspect of today’s business. Moreover, most companies gather customer data at various points of interaction with existing and potential customers. While collecting this data is easy, getting the best out of it is a daunting task. At some point, businesses need to generate reports, which they could translate into actionable insight. […]

Salesforce Sales Cloud: Implementation, Benefits and Features

In the current era of cloud computing, every company requires a workable platform to interact with both current and potential consumers. And Salesforce has significantly dominated the CRM market. It is currently the most widely used platform for bringing customers and businesses together. Businesses choose the Salesforce platform because it enables them to give their […]