Type has long been a branding tool. Some of the earliest trademarks that were introduced by such brands like Stella Artois and Twinings Tea feature logos that employ a piece of typography as a central design element. Twinings Tea has used the same logo for over 227 years. Can you believe it? Typography has the […]
Is it accurate to say that you are in all-out startup mode? Perhaps a little overpowered by all that you have to do to before your brand welcomes the world? Is “business branding” one thing on your agenda that you aren’t sure how to handle? Distinctive brand identity captivates, resonates, and defines, forging lasting connections […]
Sans serif typeface is a style of font that lacks the small decorative lines at the end of each character. It originated in France, and later became popularized with the advent of modern printing technology, specifically with the introduction of Cyrillic typefaces in Russia. It was particularly suited for body text, as it was easier […]