Type has long been a branding tool. Some of the earliest trademarks that were introduced by such brands like Stella Artois and Twinings Tea feature logos that employ a piece of typography as a central design element. Twinings Tea has used the same logo for over 227 years. Can you believe it? Typography has the […]
Sans serif typeface is a style of font that lacks the small decorative lines at the end of each character. It originated in France, and later became popularized with the advent of modern printing technology, specifically with the introduction of Cyrillic typefaces in Russia. It was particularly suited for body text, as it was easier […]
When choosing a font for a logo, it is worth avoiding the commonplace. Conformity to the direction of the business, a good level of readability, high clarity, and consistency with other elements of the logo – are the main criteria for the right choice. The font plays an important role in shaping the brand, which […]