How to Leverage Social Media to Position a Brand Effectively

If there’s one thing you can be certain of today’s consumers is that everyone uses social media. Although social media is nothing new, it is still another world for many businesses. However, if companies realize the importance of social media, they can leverage its power to position their brand effectively. Brand positioning may not be […]

Colour Psychology in Marketing and Branding

As Wassily Kandinsky once stated, “Colour is a power which directly influences the soul”. This underscores the idea that colour, omnipresent in our visual world, transcends mere aesthetics. It emerges as a dynamic communication tool with the remarkable ability to signal action, influence mood, and even evoke physiological reactions. The scientific exploration of colour psychology, […]

Do I Need To Hire a Personal Branding Consultant?

A personal branding consultant takes over the most important aspect of your business; brand reputation. If you are struggling with: Understanding what your business should be known for Knowing what to cover in your marketing campaign Differentiating yourself from competitors Attracting the right clients Positioning yourself in your niche Personal Branding Consultant vs Other Personal […]

Importance of Packaging design in brand marketing

The art and science of designing a product’s packaging’s look, feel, and structure significantly impacts customers. From the physical container and labeling to stamping the brand identity, every aspect of the packaging is carefully crafted to make a lasting impression on the target audience. But why is so much time spent researching a thing that […]

Social Media Branding: 10 Actionable Tips

Introduction Social media offers many opportunities to businesses, including brand recognition and forging a consumer-brand relationship. If you are using social media to promote your business, you cannot expect to work with only one social media platform. A strategic branding using social media entails juggling multiple social media channels. This is to ensure that you […]

Essential Elements of a Franchise Marketing Strategy

No matter how much competition is there, a well-planned franchise marketing strategy can scale up your business and help you make a grade. Marketing Strategy can be a complex process in terms conceptualizing, explaining and implementing. However, the present blog attempts to explicate the same in simpler and comprehensible ways. 1. Divide Your Audience: Having […]