Big Data in Marketing 101: Why it’s Important

When talking about carving out a place in a competitive business landscape these days, it’s impossible not to go into detail about big data and its impact on the way modern marketers operate. The transformational effect big data has on sales and marketing is enormous, so much so that it’s now considered an invaluable tool […]

7 Uses Of Big Data In The Food & Beverage Industry

The food and beverage industry has always been a data-driven sector. Companies in this industry have long relied on data to make informed decisions, from tracking production processes to understanding consumer behavior. However, with the advent of big data technologies, the food and beverage industry can now harness even more data than ever before. So […]

Cloud Computing and Big Data – Technological Revolutions in the Digital Era

Large volumes of data are flowing through the digital platforms of organizations around the globe with every passing second. Thanks to the internet, this fast-paced data flow became uncontrollable in the world’s physical storage facilities. Considering the present data flow size is in terabytes, the name given to the model for its processing and analysis […]

How do Big Data Management Strategies Help for Customer Holdings?

Big Data Unleashed! Today, everybody understands that they won’t be able to embark on a transformational journey without taking advantage of Big Data’s benefits. This huge step forward has given businesses access to incredibly nuanced data sets, allowing market executives to create ideas that are better than ever before tailored to their consumers’ needs. But, […]