How to Build a Successful eCommerce Advertising Strategy

eCommerce has revolutionized the business world. Today companies can easily buy and sell products/services over the internet. eCommerce advertising is about the online promotion of products and services that you are offering. It’s the process of designing and implementing proven strategies that encourage your customers to buy from you. Advertisement can be done using many […]

5 Tips on Building a Facebook Advertising Strategy for Businesses

Nearly 70 percent of adults in the United States use Facebook. It’s no surprise that every business, no matter how big or small, work diligently on their Facebook advertising strategy. With over 80 million business pages on Facebook, using Facebook ads is becoming the main way of advertising for many businesses. However, Facebook marketing tools […]

Asking Facebook Ads Experts: What is Your Most Successful Campaign & What Ad Type Was Used

Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]

What makes social media marketing so important?

Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]