Videos become a more and more popular tool to promote brands, increase sales, and build relationships with customers. What is so special about video marketing? Is it really worth implementing in your digital marketing strategy? Read this article to find answers to these questions.
People Prefer Video Over Any Other Type of Content
In recent years, video demand has increased significantly. More and more people prefer watching videos over reading articles, blog posts, and other written content. According to Cisco, video content drives about 82% of global internet traffic. Thus, it is an easy way to drive more traffic to your website and attract new customers.
Video Content Is Versatile
There are so many types of videos, that everyone can find something useful for their businesses. You can:
- Create product and demo videos to explain your products and services.
- Tell your story through videos to increase your brand awareness.
- Create short videos to promote your products or services on social media platforms.
And there are many more ways how videos can benefit your business. You just need to choose the one that suits your goals.
No Need to Hire Professionals
Nowadays, you can implement video marketing without hiring professionals. Most modern video editing tools have a user-friendly interface and detailed guides for beginners. Additionally, there are thousands of “how-to” videos and articles from professionals that can help to improve your skills.
So, you can learn everything by yourself. Start by creating simple videos using video editors like Shotcut, Movavi, and Filmora. They are easy to use and provide all the editing tools you need to create a good video.
Increase Visitors Engagement
Videos make people stay on a website much longer. And if you make your video content more accessible for viewers, you will get even more benefits. For example, add text to your video online if you want to get more views. Many mobile users frequently watch videos with the sound off, so they will prefer videos with subtitles.
Reach Wider Audience
If your goal is to reach a wider audience, you should consider creating video content and hosting it on video hosting platforms. According to the statistic provided by Comprehensive Media Inc., YouTube is the second most used search engine in the world, and people spend 1 billion minutes watching videos on this platform every day. So, you can attract new potential customers by posting videos.
Boost Your Ranking on SERPS
Video content can be beneficial for your overall SEO too. Although search engines don’t disclose how their algorithms work, there are enough cases that show that pages that contain videos are ranked higher than ones with only written content. So, if you want your website’s pages to be at the top of SERPs, creating and adding video content to your website is the key.
Increase Sales
By making explainer videos or posting reviews, you can help your customers understand the value of your product and convince them to buy it. And there are a lot of cases that prove this statement — over 89% of people surveyed by Wyzolw admitted that they decided to buy a product or service after watching a video about it.
Unique Content Makes You Stand Out Among Competitors
Brands that use videos to communicate their messages and promote services or products are more likely to capture the attention of potential customers. The reason for it is simple and we mention it at the beginning of this article: people love video content and want to see more of it from brands and businesses.
Helps to Build a Connection With Customers
The same as videos help to stand out among competitors, they also help to build trust with your audience and increase retention. Businesses can not only tell their story and communicate important messages through videos but also cause necessary emotions and show that they understand the specific needs and desires of their customers.
Effective Way to Improve Your ROI
Video marketing proved to be an effective way to attract more customers, increase their engagement and retention, and improve ROI. According to Wyzolw’s report, in 2023 about 92% of marketers say that video marketing helps them to improve ROI, while last year the percentage was 87%. And it is not surprising: creating videos is affordable and easy, and people demand more video content, so it is one of the most rewarding investments for businesses.
Final Thoughts
As you can see, video is a powerful digital marketing tool that can significantly benefit your business. Creating video content now is easy, fast, and affordable. So, just give it a try and you will get amazing results soon.
Taken from: https://www.freepik.com.
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