As per the facts and figures, the world now accesses the web more on mobile than on the desktop. There are high chances that you must be reading this post on your mobile. Sometimes back the scenario was totally different but now everyone who has a page on the web that needs to be read, it has to be optimized for the mobile if you wish to retain the user.
In today’s world, it is highly recommended that you optimize your page for mobile as it will ensure you have a wider reach and also your site draws the maximum traffic. Everyone who owns a page wishes they get the maximum organic traffic and that their web page appears at a good rank in the google results. Let us have a look at the 8 SEO tips to optimize your mobile ranking.
#1. Optimize the redirects
One of the most important thing when optimizing the content of your site is to always ensure that the user lands on the exact page where he is supposed to after he clicks the URL. The best way to do that is to keep trying and ensuring that the redirects are based on user agents. One of the things which is always recommended is to not use java script and instead use the server side redirects. When we say that you should be using server side redirects then we mean you use redirects like 303 for mobile phones, it is something which is even recommended by Google. One way to check how your site is performing is to use a web crawler and see how the google bot is performing when on your site. You will get some idea post doing it about things like chain of redirects and number of hops.
#2. Optimize the images and videos present
This is one of the most important aspect of optimizing the content for mobile. You should always make sure your photos and videos are optimized to be able to run on a mobile. A lot of the times people forget to check if the page has any flash content and if the same content is opened in iPhone then it will not work while on android phones, the content will work very slowly. Once you site loads all the images and videos, you should recheck if everything opens without any hindrance. To do so, you can check out many emulators that will help you know how the site is working.
#3. Page speed
Nobody likes to stay on a page if it loads late. It also leads to a very bad impression and the user may never return. The speed with which a page loads is very important and we should understand the fact that a page should not take more than 4 seconds to load the content of the site. There are many tools online that help you know the speed with which the content loads up. A check you can do is to see if all the images are optimized and that the backend portion of the site is completely working ok and fine tuned.
A sitemap is actually an XML file which lists URL of a site. It is a way such that webmasters can include certain information about each role. You should go ahead and create a XML file and submit it to Google and Bing. Do see that your mobile and web version are separate so that you can know if there are any issues with indexation. Post that you can again run google bot and let it crawl your site so that you know if there are any issues.
#5. Don’t miss the local
Your site should have content which is neatly organized such that if the user needs to know something about a forte then he can easily figure out. Most of the searches that happen occur at a local level. It happens with the local intent. So always make sure that if a user lands on your website then details like your name, email address and other contact details are neatly organized.
#6. Optimizing the content
Google always supports content that has the relevant keywords which are naturally spread across the content of your site. The best part is that the process of optimizing the content for both the desktop and mobile is same, so there are no extra efforts required. You can use tools like google keyword planner and see for the keyword volume and use them accordingly. You need to be cautious as there are cases when you end up over optimizing the content of your site and google doesn’t like that.
#7. Mobile friendly tags
Google always loves the content which has the appropriate tags. Always ensure that the tags which will be used are formatted and sorted in a mobile friendly manner. Few things are important like the title that needs to be in the range of 40-60 characters. The description has to be under 90 characters which will make the page seem more mobile friendly.
#8. User friendly
You should always see that your website is user-friendly and as user interactive as possible. These two things are important as they help your site to perform great. Try to make the site as simple as possible as that will help load the site as fast as possible. In terms of navigation top, the user should find it easy to go through.
The graph of people accessing the web is only increasing with time and, so you better optimize your site such that it is easy to access the site on your phone. Do everything you can in your power to ensure your site is loaded fast and the user loves the experience of staying on your site. After All the SEO required has to be done while not ignoring the tiny details.