Recycle your old post that readers had enjoyed reading and appreciated information that helps the new readers after many months later.
But unfortunately, in a way our sites are structured, old posts always leave our website home page after someday as well as they leave our visitors radar too.
Reason for recycle old posts:
- You can expose your articles to more readers now comparing to when you posted it previously.
- When your new articles makes you in trouble, old articles can be used as a life saver.
Here are few technique how you can recycle old posts:
Re-share on social media sites:
Simply add more information to the post and change the date to bring your post to home page. Share on social media so that more readers get a notification for new changes. It’s a good idea to promote on Twitter, Facebook and Google Plus.
Read Also: Get free traffic to your blog
Link to a old post:
While creating a new post always make a link to related old posts so that readers get a overview of article you are referring to. For too many posts you can use several plugins that helps you to auto interlinking of your site.
Use related post:
Add a relates posts section that helps you to promote your old posts. This may value your site SEO through internal linking.
Read Also: Internal Link Building
Make your old post in a sidebar:
You can create a sidebar widget through which you can show some of your old posts. Like slideshow or simple image you can mark up old posts in a single view.
Make most commented posts in a sidebar:
Make your popular post in a sidebar that received most comment from readers. This can increase more readers when they get a chance to be in a front row.
All these are very essential for promoting old posts as well as recycle the behavior of getting traffic. This strategy keeps promoting old content after a while when they are going too far from front row.