The amount of information on the Internet is constantly growing as well as the demands to web pages. Tricks and tools which seemed new and interesting a few years ago attract people no more, and even irritates them at times. That’s why web designers are constantly working on improving user experience, relying on the technological capabilities of mobile phones, analytics, and customer feedback.
Undoubtedly, to be on the crest of a wave in 2017, you must follow current design trends. Below are the six most important.
#1 Card Design Will Soon be Gone Forever
Designers have been actively used card structure for several years because of the Pinterest and the development of adaptive sites as a response to the need for mobile-friendly websites. Blocks can easily adapt to the screen of any size. However, they will gradually lose their position in favor of a unique, clean design with a simple or original structure.
The main reason for the ineffectiveness of card interfaces is that they are very similar to each other and therefore look less advantageous on big screens. Card design is uncomfortable for creating a hierarchy of information as all the elements are located on the look-alike blocks.
#2 Nonstandard Grid Will Remain in the Game, Although Changed
Users get used to a clear grid: most websites are built on the so-called split-layout. This trend will still be on the top, although the grid will become nonstandard, which will shape a new, interesting aesthetic.
Even companies that are worried about the retention of their corporate style will be able to use this technique in combination with a more universal, classic grid.
Image credit: HowToStartABlogOnline.net
#3 Animations and Interactive Will Become Complex
The trend of animation in web design emerged a few years ago and was actively developed during 2016. As for the future, the animation will increasingly appear on web pages. Most likely, the interactive design will take a large scale, moving from mini/micro interactive to more complex animation.
#4 Scrolling Websites Will Gradually Lose Popularity
Although parallax scrolling is a relatively new trend, fewer parallax websites are expected to get to the top of Google in the nearest future. Although these websites are very convenient for mobile users, many of them get confused when getting on scrolling pages. They simply don’t know what to do, which negatively affects user experience.
Soon there will be more pages with the classical navigation and pages that combine the elements of scrolling and “the classics.” Scrolling websites not always justify the user expectations, so the changes in this area will happen due to the need for improving UX.
#5 Fonts Will Become the Main Graphic Element
The trend for the use of large fonts and inscriptions as key elements of web design will continue to evolve in 2017 with the help of minimalism and technological expansion of mobile devices. Minimalism necessitates the utilization of basic design components, which will make inscriptions independent. Moreover, font by itself is a very strong graphic element.
Because of the need to optimize websites for mobile screens, all fonts will become much larger. They will occupy a major part of the page, displacing other elements.
Font as the main element is graphic design looks good on displays of smartphones and tablets, and attracts attention if positioned correctly, thereby directly bringing the message to the user. By the way, text websites can successfully compete with major image websites built on the use of large-format photographs.
#6 Video Will Be Used More Often
The widescreen video will take the place of widescreen pictures. The use of this type of video is now much easier due to growing Internet speed. Most users now have a high-speed Internet connection and can watch high-quality videos without buffering stops.
This trend is actively taken up by many companies, and soon we will see videos almost everywhere, which will also increase the need for interesting content. Users are accustomed to photos and statics while video attracts attention because it animates the page. However, the trend will not last long. After a couple of years, it will remain only in those areas where its use is appropriate.