If you want to earn profit in your business then you need to increase the sales of your products/services but how can you increase the sales of products/services without attracting your customers? To attract the customers to your business is a tough thing to do for small businesses with low budget to market and advertise their products/services. Here are six cheap and interesting ways to attract more customers to your business.
1. Word-of-mouth always works!
“Word of mouth” is one of the most reliable yet oldest approaches to attract new customers to your business. All the small or big businesses should focus on keeping their existing customers happy and satisfied with your products and services. As it is a part of the human nature that they always spread the word about their good or bad experiences among their friends, family, and colleagues. If good word of mouth is spread by your satisfied customers, it is more likely to get more customers to your business.
2. ‘Free’ works like magic
Most of the times people are unaware of the fact that your small business exists and to get their attention try out this marketing technique to giving away some of your products and services for free. Once the word is out it works like magic, people will not only find out about that your business but also get the experience of your products/services for free and if they will find it valuable people will buy your products/services without the fear of wasting their money.
3. Start a Contest:
Announce a contest with some valuable yet attracting prizes for the winners. The word will spread like fire among the people. More and more people would want to take part in the contest to win the prizes this way they will also spend some time on exploring the products/services offered by your business. Everybody loves to win because of the “Ego” inside them doesn’t want them to lose and it gives them a thrilling satisfaction. You have no idea how much buzz it will create for your small business once you announce the contest. Just make sure that cost of the prize for the winner is covered by the sales held during the contest.
4. Do You Have A Website Yet?
Just like big businesses all the small business also need to have a website of their own. As the people are surrounded by internet and technology and if your business doesn’t possess online presence you might lose a big chunk of customers. Because most people use the internet before making any purchases, they search for the businesses selling those products.
5. Are you on Social media?
As people spend 8-9 hours per day on their social media accounts and to get access to your target market, build your presences on these social media platforms. Social media accounts like Facebook, Twitter, and Instagram make it easy for your business to be a topic of discussion among the people. When they start re-posting/sharing information your products and service on their public profiles your business will create hype, and it will attract more customers to your business.
6. Online advertising is the way to go!
People find the information available on the internet more than any other source. Even big companies are identifying the major shift of people interest in the information they get from online and social media platforms instead of newspaper and other traditional marketing campaigns. Small businesses should also invest their time and money for running online video marketing and online advertisements. Click here to know more about visual advertising and marketing.