Use of Artificial Intelligence in Business Communication

AI in marketing is booming, with major companies investing in AI start-ups to enhance processes. Marketers are creatively using AI for precise targeting and content creation. Global AI marketing revenues are expected to jump from $27.4 billion in 2023 to $107.4 billion in 2028. A 2022 survey found that 60% of marketing leaders use AI […]

Artificial Intelligence vs Higher Education

COVID-19 has taken the world of higher learning by storm. The new standard required colleges and universities to respond quickly to the needs of students and teachers. Just as the world seems to be regaining its equilibrium after the global healthcare crisis, artificial intelligence is the latest concern. There has been an increased discussion about […]

Best Practices and Tips for Building Your Brand and Engaging Your Audience on Social Media

Social media is a type of electronic media. It makes it highfy to share videos and text. It is through various online websites. It makes it easier to share ideas and data. It refers to a wide range of programs and networks. It enables people to exchange material, communicate online, and create societies. More than […]

How Artificial Intelligence is Changing Mobile App Development?

Before diving into AI and Mobile App Development, let’s take a look at this timeline. The concept of Artificial Intelligence or Robotics or Machines that can think like human and make decisions like humans goes back to Antiquity and Greek Myths. Who doesn’t know about Mary Shelley’s Frankenstein as well as Karel Čapek’s play R.U.R. […]

Unlocking customer intelligence with CRM

Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]

7 social media blunders that can cost your business

Nowadays social media is home to both big and small enterprises. These businesses use social media to market and promote their brands in a variety of ways. Sadly, many organizations make blunders in their strategies that can cost them heavily. Below are seven common social media blunders that you might make. If you’re guilty ensure […]