Mobile marketing is a general term that refers to marketing through mobile apps, mobile websites, and mobile ads, or any marketing that takes place on hand-held devices. On the other hand, mobile app marketing is aimed explicitly at app promotion, and most significantly at the interaction with—and retention of—all the users who have installed your […]
Mobile apps have been evidently emerging as the essential fuel for businesses to keep themselves up and running. Understanding the utility of such mobile apps, getting the right benefits from it could actually mean a complete transformation in the conventional ways of conducting online business. So how could mobile apps be competitively used for mobile […]
The art and science of designing a product’s packaging’s look, feel, and structure significantly impacts customers. From the physical container and labeling to stamping the brand identity, every aspect of the packaging is carefully crafted to make a lasting impression on the target audience. But why is so much time spent researching a thing that […]
Introduction It is important to understand how digital marketing can completely change the way you interact with your audience as you delve deeper into the field. The strategies you need to effectively engage with your customers are always changing along with the digital landscape. The growth of mobile marketing is one of the biggest changes […]
Agile development methodology for some years has been synonymous with efficiency, performance, and professionalism in the application or software development process. Agile practices have already made the traditional waterfall development methodology obsolete. Agility here not only refers to the speed of development but an effective approach to preventing errors with concurrent testing and evaluation. Agile […]
In marketing, there is no easy one-size-fits-all solution. Different products need different strategies to maximise conversions. For example, there is a difference between marketing an iPhone and marketing insurance. So whether you sell products, services, or both, in this article, we set out the difference with the aim of helping you market your business better…Let’s […]
Video is here to stay as the leading marketing strategy for numerous businesses. It is an effective widespread, and popular method of content that many prefer using. You will find many videos posted on Instagram, Facebook, and other social media platforms. Videos convey information faster, especially to those who are lazy to browse through written […]
React Native, a popular open-source framework developed by Facebook is widely used to build mobile applications for both Android and iOS platforms. The framework’s efficiency lies in its ability to leverage native components, providing a near-native user experience. However, as with any technology, ensuring optimal performance for React Native apps is crucial. Performance directly impacts […]
Digital marketing is a dynamic and fast-moving field with new trends and technologies emerging every year. As businesses adapt to the fast-changing digital realm, it’s essential to consider the future of digital marketing strategies as we enter a new era in the 21st century. This process is becoming increasingly important for advertising and promoting products […]
Email users are increasing decade by decade and will continue to grow in the future. Email marketing is a powerful and reliable tool to nurture leads, boost repeat purchases, or achieve any other specific marketing goal you may have. So, email marketing can still be a crucial strategy for any business, as a massive audience […]