Businesses across the globe always aim to offer closest to what customers want. They design for the markets where their product is the correct market-demand fit. So finding that right fit has been the game, always. There are multiple ways of knowing what customers want. From interviews to questionnaires. But, customisation is an out of […]
In today’s digital age, promotional videos have become an essential marketing tool for businesses to attract and engage their target audience. Promotional videos allow businesses to showcase their products or services, tell their brand story, and convey their message in a creative and visually appealing way. However, creating a successful promotional video requires careful planning […]
Introduction Customers are the true asset of every organization. According to you, what is the top requirement for maintaining a healthy relationship with them? The answer may cover a range of options. It includes satisfying their needs, problem resolving nature, shows a positive attitude, and the list goes on. In this unending list, connectivity is […]
Consumers don’t invest their hard-earned money by considering the products and services only. They invest in stories, beliefs, ideas, images, aesthetics, and quality. The brands and businesses that emerge as crucial elements of our everyday live sell more than just commodities. They sell us the belief that their products or services may add value and […]
The holiday season is officially here, and this year it promises to be unlike anything we have experienced before. The 2019 holiday season sales benchmark was overshot by half a billion dollars in May 2020, or after the first three months the global pandemic had struck. If this trend persists, the close of this year […]
Business success depends on the way brands and corporate houses promote their service and products. It is necessary for your existing and potential customers to know what your brand specializes in, on an end-to-end basis. So, when you plan your business promotion strategy, does a banner seem useful to you? If not, then it’s time […]
Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]
Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]
A typical marketing conundrum for many companies is gauging how effective their marketing strategies actually are. Logo and brand recognition is at the very top of the tree for all businesses in all forms of marketing. All of us at some stage in our lives use something with a logo on it. Some of these […]
The popularity of mobile apps is increasing day by day regardless of the type of smartphone and operating system. Companies are spending thousands of dollars for mobile app development which truly improve their brand loyalty and position in the market. But in order to compete in a highly competitive market and with too many strong […]