Navigating the CRM Landscape: Optimal Solutions for Small Businesses

In the dynamic world of small businesses, the need for efficient customer relationship management (CRM) is paramount. As we step into 2024, the landscape of CRM solutions has evolved, offering a plethora of options tailored to meet the unique demands of small enterprises. This article, inspired by insights from Syslogic’s comprehensive guide to the best […]

5 Steps to Creating a CRM Strategy for Your Business

Technological advancement has enabled customers to become digital-savvy. This has prompted companies to adjust their customer relations strategies to meet their increasing needs and concerns. Today, a customer-centric model of business operations that caters to the customer’s every need throughout the interaction is the need of the hour. Customer relationships need to be carefully managed […]

CRM Software. Is It Worth? Pros & Cons

High end technological advances in IT generated graphical programming platforms, a breakthrough that has completely thrown hand coding back to the dust. This new platform makes it easier for non-technical developers to build applications by means of visual interface. These are referred to as low-code development platforms. This level of tech has seen a drastic […]

Unlocking customer intelligence with CRM

Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]

How to use a HubSpot phone integration with Aircall and the Aircall business phone service?

Introduction Integrating your business phone system with your CRM platform is crucial for streamlining sales and marketing operations. By connecting Aircall and HubSpot, you can seamlessly supercharge your calling strategy and align inbound and outbound communications. In this comprehensive guide, we’ll walk through the steps for setting up a HubSpot phone integration using the Aircall […]

Salesforce Sales Cloud: Implementation, Benefits and Features

In the current era of cloud computing, every company requires a workable platform to interact with both current and potential consumers. And Salesforce has significantly dominated the CRM market. It is currently the most widely used platform for bringing customers and businesses together. Businesses choose the Salesforce platform because it enables them to give their […]